IWD
IWD is a SaaS company that offers software solutions for retailers and merchandisers. One of my major projects as a UI Designer at IWD was a full redesign of the company's website. The objective was to create a design that effectively presents their products and reinforces the company's image.
Project type
Work
Year
2021-2023
My mission
UX/UI design, Graphic Design, Motion Design
The IWD company was in need of updating its old website design and transitioning it from Wordpress to a more advanced platform. The main challenge was to revamp the UX/UI of the website to make it more user-friendly, intuitive, and modern, while also making it easily modifiable. A key focus was to emphasize the idea of merchandising circle and integrate it seamlessly into the website.
Context
Solution
I proposed a new website structure and updated design using company's base fonts to maintain brand identity and refreshed the colors, incorporating a bright yellow to highlight important parts of the site.
I also design animation to better showcase the company's offerings and the concept of the merchandising circle. The website structure was created using customisable blocks that can be easily modified for future updates and modifications.
The aim was also to create a visually appealing website with high-quality custom photos, rather than relying on stock images. With the team we arranged a photo and video shooting to produce tailored content that aligns with the company’s identity.